Offer the Largest Crowdfunding Perk in History, and Other Advice From Sproutel’s Campaign

A few months ago, Sproutel, the company behind Jerry the Bear, the interactive bear that helps kids with Type 1 diabetes learn to live with the disease, decided to launch a crowdfunding campaign. When the campaign went live, today on Indiegogo, it had an unusual perk: for $3 million you […]

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